Senior Lifecycle Marketing Manager | Emea

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8kpkqd

OverviewIn this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.Retribuzione / BenefitsStock grant opportunitiesOptional flexible working office membershipTotal rewards programInclusive equal-opportunity employerAdditional perks based on status and locationResponsabilitàDesign and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retentionIdentify lifecycle moments to introduce products and influence customer behavior using segmentation and personalizationMonitor campaign performance and lifecycle KPIs,



and report on ROI to guide strategyProvide actionable insights to improve conversions and campaign effectivenessConduct A/B tests and multivariate experiments across email, in-app messaging, and other channelsCollaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycleRequisiti fondamentali8+ years of lifecycle or growth marketing experience in B2B SaaS or technologyProven track record of cross-sell and upsell campaigns with measurable revenue impactStrong analytical skills with ability to derive insights from dataHands-on experience with marketing automation platforms, especially HubSpot and BrazeExcellent written and verbal communication skills across remote teamsExperience managing large cross-functional projects across cultures and time zonesSelf-motivated, adaptable, and able to work in a fast-paced, global environmentGrowth mindset and comfort with ambiguitycollaboration across teamsanalytical thinkingadaptabilityHubSpotBrazeA/B testing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8kpkqd