Email Marketing Manager | Ruby Labs
Pubblicato il 23-10-2026 - Ruby Labs in Italia
Ruby Labs is a leading tech company that creates and operates innovative consumer products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. We are looking for an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR. Working closely with the Email, Growth, Product, and Analytics teams, you will turn customer insights and behavioral data into measurable business results. This role is ideal for someone who combines strong analytical skills, customer understanding, and hands-on experience in lifecycle marketing and experimentation. Own the email and lifecycle marketing growth roadmap. Research customer needs, motivations, and behavior to identify meaningful audience segments. Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent. Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences. Adapt messaging, content, offers, and calls to action to each segment's needs. Work with Product and Analytics to identify the data and events needed for segmentation and automation. Prioritize lifecycle opportunities and experiments based on expected business impact. Analyze email performance and user behavior to identify growth opportunities and friction points. Partner with the Email Team to implement flows, experiments, and campaign improvements. Share concise daily experiment updates in the Growth Slack channel. Conduct ongoing customer, market, and competitor research to generate new hypotheses. Monitor deliverability and audience engagement to support sustainable email growth. At least 3 years of experience in email or lifecycle marketing. At least 2 years of experience in growth experimentation and A/B testing. Strong hands‐on experience building audience segments and automated lifecycle journeys.
Ability to translate customer research and behavioral data into relevant messaging and effective flows. Experience developing and prioritizing experiments that improve conversion, activation, and retention. Strong analytical skills and the ability to connect email performance to business outcomes. Experience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms. Understanding of event‐based automation, personalization, and email deliverability. Ability to work cross‐functionally with Email, Growth, Product, and Analytics teams. Strong organization, prioritization, and clear communication. Fluent English. Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during
working hours
. Benefits Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. Experience seamless productivity with top‐note Apple MacBooks provided to all employees who need them. Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Vantaggi from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: Be part of our fast‐growing team and seize this excellent opportunity for personal and professional growth Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. If you're hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.