Brand Manager – Digital Content
Pubblicato il 24-10-2026 - Haier Europe in Vimercate
Overview As Digital Brand Manager at Haier Europe, you will steer the consumer brand strategy for Europe in a digital-first, media-driven ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies. The role combines brand management with content production and performance analytics to drive familiarity, consideration, and sell-out. You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale. Responsabilità
* Deploy a consistent, consumer-relevant Brand strategy across Local Markets and Product Lines
* Translate strategy into digital-native creative concepts in collaboration with HQ
* Lead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and execution
* Manage planning and execution from concept to delivery, including Shooting Coordinator
* Coordinate with internal teams to ensure integrated brand execution across touchpoints
* Lead Creative Agencies and plan content production aligned with local market needs
* Monitor data, insights, and performance metrics (including ROI) to optimize impact
* Foster a contemporary, digital-savvy, data-informed brand culture Requisiti fondamentali
* Deep understanding of media and digital media planning
* Digital-first mindset with expertise in digital channels and innovation
* Hands-on experience with digital formats, content production, and coordinating multiple agencies
* University degree
* Consolidated Brand/Marketing Management experience with digital content execution
* Experience managing and growing junior resources
* Italian language proficiency and fluent English (written and spoken)
* Cross-functional collaboration
* Pragmatic and execution-oriented
* Proactive and self-driven
* Analytical mindset with ability to translate data into action
* Experience with content production and campaign execution
* Ability to interpret consumer insights for action