Overview
In this role you will generate data-driven vertical insights for the CPG and C&S; sectors, shaping strategic narratives and sales enablement. You’ll partner with rPCS and GBS to translate market signals into actionable strategies that accelerate product adoption and revenue growth. You will craft executive-ready POVs, benchmarks, and scorecards to guide cross-functional execution. Your work helps turn industry intelligence into scalable solutions and measurable impact for advertisers on TikTok.
Responsabilità Generate data-driven vertical insights from market intelligence, platform trends, and competitive signals to spot growth opportunities and risks.
Develop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption, and revenue growth.
Translate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions.
Codify high-impact vertical use cases and scalable sales enablement materials to elevate client pitches and drive adoption of priority solutions.

Collaborate with rPCS and Global Business Marketing to align vertical priorities with sales execution and translate insights into action.
Support insight tooling and automation by defining requirements with cross-functional teams.
Attend high-value client meetings as a trusted reference for market research and industry insights.
Requisiti fondamentali 5+ years of experience in digital marketing
Executive presence and ability to engage C-level executives
Strong verbal and written communication, simplifying complex industry-wide challenges for senior stakeholders
Experience using advertising data to craft campaign strategies across full-funnel objectives
Strong understanding of TikTok's product & measurement suite
Executive presence
Strong communication
Collaborative mindset
Understanding of TikTok product & measurement suite
Ability to translate data into campaign strategies
Data-driven insight generation

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