Genesis Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8laxam

Overview
In this role you will drive the launch of Genesis in Italy by building brand awareness and leading communications. You will manage the go-to-market strategy, ensure consistent brand identity, and collaborate with internal teams and agencies on campaigns, events, and promotions. You will plan integrated campaigns across digital, social, events, print, and PR, while cultivating strong media relationships. The position offers exposure to high-visibility projects in a dynamic, international automotive environment and a chance to shape brand perception in a new market.
Retribuzione / Benefits flexible working hours
hybrid work policy
car lease mobility program
daily meal vouchers
health insurance coverage
corporate wellness program
Responsabilità Support go-to-market strategy for the Italian automotive brand
Ensure brand identity, tone of voice, and positioning consistency across touchpoints
Collaborate with internal stakeholders and agencies on launch campaigns, events and promotions
Coordinate with Corporate and international teams to align communications
Plan and execute integrated campaigns (digital, social,



events, print, PR) to build awareness and engagement
Build and maintain relationships with automotive media, lifestyle press, and industry stakeholders
Create and distribute press materials, website content, newsletters, and social posts aligned with brand voice
Manage media inquiries, interviews, spokesperson opportunities, and coordinate press events and media experiences
Monitor campaign performance, media coverage, brand reputation, and trends; provide management with insights
Requisiti fondamentali 3–5 years in marketing, PR or brand communications
experience with brand/product launches
deep understanding of automotive/mobility trends
strong knowledge of digital marketing tools, social media and CRM systems
content creation and storytelling skills
excellent organizational and project management abilities
fluent in English and Italian
creativity
flexibility
results-oriented
digital marketing tools
social media platforms
CRM systems

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8laxam