Trade Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lbr65

Trade Marketing & Category Development Manager – FMCG Sector

For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.

Key Responsibilities

- Define and implement Trade Marketing and Category Development strategies in line with company objectives
- Analyze category performance, market trends, and consumer behavior to identify growth opportunities
- Develop and lead category management projects for key clients (Modern Trade and Retail)
- Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
- Lead category reviews and deliver strategic presentations to clients
- Monitor sales KPIs, profitability, and ROI of trade activities
- Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning
- Manage Trade Marketing and Category budgets,



ensuring efficiency and return on investment
- Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment

Required Skills

- Strong analytical mindset with a data-driven approach
- In-depth knowledge of Category Management principles
- Solid understanding of FMCG dynamics and Modern Trade channels
- Ability to translate data into actionable insights and strategic recommendations
- Excellent communication and presentation skills, including with external stakeholders
- Strong influencing and stakeholder management skills
- Proactive, results-oriented, and problem-solving attitude

Requirements

- Degree in Economics, Marketing, or related fields
- 5–7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG
- Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)
- Proven experience managing complex, cross-functional projects

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lbr65