Trade Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lc4k0

h3About Planet Farms Infrastructure /h3 /brpPlanet Farms Infrastructure is a leading DevCo (Developer Operator) in Controlled Environment Agriculture (CEA) infrastructure. Driven by a mission centered on operational excellence for industrial assets and strategic expansion across B2B and B2C channels, we are redefining the global food supply chain. /p /brpFounded in Milan in 2018, we have solidified our leadership in Europe through a strategic joint venture with Swiss Life Asset Management, accelerating the deployment of our operating model across the EMEA region. /p /brpToday, Planet Farmers thrive within a rapidly growing ecosystem, operating state-of-the-art facilities—such as our advanced production plant in Cirimido (Como)and delivering flagship products to the market, including our signature salad and pesto lines. Our commercial hub in London (UK) plays a pivotal role in expanding into new international markets. /p /brh3This position is based on Planet Farms Italia, the company operating in leading market commercialization, product delivery, and local operations. /h3 /brpJoin us to drive the next generation of operations and commercial strategy in sustainable food infrastructure. /p /brh3Position Overview /h3 /brul /brliJob Title: Trade Marketing Manager /li /brliReporting to: Chief Commercial Officer /li /brliLocation: Cirimido (CO), Italy /li /brliPerimeter: Italy, UK, and Export Markets /li /br /ul /brh3Role Purpose /h3 /brpThe Trade Marketing Manager owns the trade marketing agenda across all channels and markets, serving as the strategic connector between Sales and Brand/Marketing. This role is responsible for building promotional plans, measuring promotional ROI, and transforming sell-out and category data into compelling commercial arguments for retail partners.



/p /brh3Key Responsibilities /h3 /brul /brliTrade Marketing Promotional Planning: Build, maintain, and execute annual trade marketing plans and promotional calendars by country, channel, and customer, aligned with brand strategies and sales targets. /li /brliPromotional ROI Budgeting: Design promotions as ROI-driven investments. Pre/post-evaluate mechanics and track customer trade spending to avoid margin leakage. /li /brliSell-Out Category Data Analytics: Manage sell-out data engines (NielsenIQ, Circana, retailer portals) to identify market opportunities across assortment, distribution, and shelf placement. /li /brliCommercial Support JBPs: Develop selling stories, category arguments, and line review materials to support Country Sales Managers and Key Account Managers in negotiations. /li /brliIn-Store Execution: Define POS materials, secondary placements, and shopper activations, briefing external agencies and ensuring high-quality execution. /li /brliCross-Functional Alignment: Act as the interface between Sales, Marketing, Product, and SOP to ensure demand forecasts align with promotional commitments. /li /br /ul /brh3Candidate Profile Requirements /h3 /brh3Competency / Skill /h3 /brul /brliPromotional planning, mechanics design and ROI measurement: Core
- ★★★ /li /brliSell-out and panel data analysis (NielsenIQ, Circana, retailer portals): Core
- ★★★ /li /brliTrade marketing plan development across channels (Modern Trade, Discount, AFH/Foodservice, Export):



Core
- ★★★ /li /brliCommercial synthesis and storytelling (turning data into retailer executive arguments): Core
- ★★★ /li /brliCategory management fundamentals (assortment, planogram logic, shelf space optimisation): Important
- ★★☆ /li /brliTrade spend budget management and customer PL literacy: Important
- ★★☆ /li /brliIn-store activation, POS development and agency briefing: Important
- ★★☆ /li /brliMulti-country coordination and adaptation of central plans to local retail dynamics: Important
- ★★☆ /li /brliRevenue management (price architecture, elasticity and net revenue realization): Learnable / Plus
- ★☆☆ /li /brliSOP literacy and demand review contribution in short-shelf-life supply chain: Learnable / Plus
- ★☆☆ /li /brliExperience International Background: Minimum 5 years of experience in Trade Marketing within FMCG, gained in a structured commercial organization and a genuinely international context (with at least one market beyond the home country inside or adjacent to your perimeter, and routine exposure to English-speaking colleagues, partners, or customers). /li /brliCategory Expertise: Strong preference for experience in fresh and short-shelf-life categories (e.g., fresh produce/IV gamma, dairy, deli, chilled ready meals). The key transferable asset is the ability to operate effectively with short lead times, promotional volatility, and non-recoverable stock. /li /brliTechnical Data Tools: Solid grounding in Modern Trade dynamics and panel data (NielsenIQ, Circana, retailer portals). Advanced knowledge of Excel and BI tools; familiarity with AI-assisted analytics is a plus. /li /brliSoft

Skills:
Strong analytical capabilities paired with executive synthesis skills

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lc4k0