Marketing & Digital Strategy Lead
Pubblicato il 24-10-2026 - P49 Benefit Corporation in Venezia
Giurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing & Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals. Learn. THE MANDATE
* Design and execute Giurify's marketing and communication strategy, from brand positioning to lead generation.
* Build an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community.
* Plan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead.
* Produce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools. RESPONSIBILITIES
* Day-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
* Planning, execution and reporting of ADV campaigns and lead generation activities.
* Creative production: copy, visuals, video, presentations and sales materials.
* Performance analysis (SEO, AEO, Analytics, GA4, conversion funnel) and continuous optimization.
* Coordination with product team, the network of lawyers and external partners.
* Support for P49 ecosystem events and initiatives (demos, webinars, presentations). THE PROFILE
* Previous experience in start-ups,
SaaS or innovative organizations (required).
* Portfolio with produced materials: campaigns, content, websites, video, landing pages.
* Excellent creative and writing skills — both textual and visual — with attention to a professional audience.
* Collaborative attitude and ability to work in small, vertical teams.
* Resident in the Padova area
· daily on-site presence.
* Apple work environment: comfortable with macOS and its ecosystem.
* Excellent command of English, both spoken and written.
* Strong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world. TECH STACK
* LinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, GA4.
* Adobe Photoshop and creative suite; professional video editing.
* Conversational AI & coding: OpenAI / ChatGPT, Anthropic Claude (design & code), Claude Opus 4.8.
* Email marketing and automation: Resend, CRM and lead nurturing tools.
* Deep knowledge of SEO, AEO, ADV, conversion funnels and B2B marketing. CONTRACT Salary €25,000 – €35,000. Initial 3-month trial contract. At the end of the trial period, permanent employment contract. #J-18808-Ljbffr