Company Description Publicis Groupe, founded in **** by Marcel Bleustein-Blanchet, is today the world's leading communication group.
Present in Italy with three offices – Milan, Turin, and Rome – and over **** professionals, the Group acts as a strategic partner for the growth of its clients, offering a wide range of expertise and integrated solutions in the areas of creativity, media, production, and business transformation.
Zenith, part of Publicis Groupe, is The ROI Agency – a position we have proudly held since ****.
Over time, we have evolved the very meaning of ROI, adapting it to the increasing complexity of the communication landscape.
Today, ROI is not just Return on Investment, but also Return on Imagination: integrated and innovative experiences that inspire growth.
Growth for our clients' businesses, growth for our people, growth for our culture.
Publicis Groupe is the only player in the sector capable of supporting brands in their digital transformation journey, anywhere in the world.
Overview If you are passionate about Search and Digital Marketing and are looking for a role that truly allows you to make a difference, you might be the right person for us.
We are looking for someone with an in-depth knowledge of PPC principles, standards, and best practices, capable of understanding its strategic role within the broader digital marketing ecosystem.
Have you already demonstrated the ability to achieve concrete goals and generate a real impact on ROI and revenue?
Perfect.
Attention to detail and the ability to manage multiple tasks simultaneously in a dynamic environment with tight deadlines complete the ideal profile.
Responsibilities You will be responsible for the planning, coordination, monitoring, control, and management of SEM campaigns.

You will work closely with our clients, as well as with creative teams, strategy, media agencies, and external suppliers/partners.
You will provide client assistance, continuously and systematically monitoring all campaign activities, and you will be responsible for acquiring significant learnings for the optimization of current and future social/digital activities.
You will provide support to all internal teams in the SEM area.
You will guide and support your team in the creation and planning of client campaigns.
You will be responsible for the creation and evaluation of post-campaign analyses, as well as client reporting.
You will use common analytics and social media tools.
You will have a creative understanding of how to transform analytical results into creative reports for social and digital campaigns.
Qualifications Proven experience of at least 5 years in performance marketing, in the creation, management, and execution of paid search campaigns on Google and Bing Ads.
Proficiency in the use of MS Excel and data manipulation.
Google/Bing Ads certifications, considered a plus.
Strong analytical skills.
Ability to think creatively.
Excellent attention to detail.
Excellent interpersonal skills.
Strategic thinking ability and development of innovative strategies for paid search.
Ability to present information effectively to different audiences.
Experience in managing medium-to-large paid search accounts.
Skills in campaign performance analysis and digital traffic metrics.
Experience in using tools for analyzing and auditing paid search performance such as SEMrush, Google Search Console.
Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversions, maximize conversion value).
Additional Information What we offer: Learning

Paid Search Specialist

Strategic Analyst

Ingegnere Di Processo

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