Content Manager
Pubblicato il 24-10-2026 - Ipg Mediabrands in Milano
Location: Italy | Office: Milano | Agency: McCann - Italy | Ref#: 2003 **Position Summary** We are looking for a Content Manger to join in our Social Media Unit in McCann Worldgroup in Milan. **Key Responsibilities**
- Develop and execute content strategies aligned with clients' brand identity and marketing goals.
- Collaborate with cross-functional teams including designers, copywriters, and account managers to create engaging and cohesive content across various platforms.
- Create, edit, and proofread a wide range of content, including articles, blog posts, social media content, and marketing collateral.
- Stay up-to-date with industry trends and competitive landscape to ensure our content remains fresh and relevant.
- Manage content calendars, ensuring timely delivery and optimal publishing schedules.
- Monitor and analyze the performance of content using relevant metrics, making data-driven recommendations for improvement.
- Implement SEO best practices to maximize content visibility and reach.
- Foster relationships with clients to understand their content needs and align strategies accordingly.
- Stay current with emerging digital marketing tools and technologies. **Desired Skills & Experience**
- Professional English and Italian language skills
- Bachelor's degree in Marketing, Communications or a related field.
- Proven experience in content creation and management, preferably within an advertising agency or related industry.
- Strong writing, editing, and proofreading skills, with a keen eye for detail.
- a creative strategy mind with undisputed copywriting abilities
- Proficiency in utilizing content management systems (CMS) and social media platforms.
- Familiarity with SEO principles and best practices.
- Excellent project management and organizational skills.
- Creative mindset with the ability to generate innovative ideas.
- Strong communication and collaboration skills.
- Ability to work under pressure and meet tight deadlines.
- Portfolio showcasing previous content management and creation work is a plus. **About Us** McCann Worldgroup is a global marketing company where creativity is at the core. All the 100 countries where McCann has its agencies are united by a common mission: we help brands in order to have a meaningful role in people’s lives.
We want our brands to become part of the popular culture across the world and we want to do it by engaging consumers in their daily lives thanks to a strategic approach: a combination of global, regional and local insights and innovations.
- Through the integrated world-class capabilities, McCann today helps its clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.
We offer specific competences integrated around clients’ needs as: - Advertising & marketing
- In house studio
- Integrated productions
- Branding & design
- PR & influence
- Addressable
- Media strategy & buying
- Experience & Shopper
- Social content & activations We collaborate with the major worldwide communication networks that are part of the global McCann Worldgroup. We have created some of the best-known and most iconic advertising campaigns of the last century and we have been awarded as "Global Agency of the Year" by Adweek magazine, "Network of the Year" at Cannes Lions, Most Creatively Effective Group at the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and "Network of The Year" at The Webby Awards (for two consecutive years).