Trade Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lmarc

Trade Marketing & Category Development Manager – FMCG Sector

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For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.

Key Responsibilities

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- Define and implement Trade Marketing and Category Development strategies in line with company objectives

- Analyze category performance, market trends, and consumer behavior to identify growth opportunities

- Develop and lead category management projects for key clients (Modern Trade and Retail)

- Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies

- Lead category reviews and deliver strategic presentations to clients

- Monitor sales KPIs, profitability, and ROI of trade activities

- Coordinate in-store activities and visibility materials,



ensuring alignment with brand positioning

- Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment

- Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment

Required Skills

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- Strong analytical mindset with a data-driven approach

- In-depth knowledge of Category Management principles

- Solid understanding of FMCG dynamics and Modern Trade channels

- Ability to translate data into actionable insights and strategic recommendations

- Excellent communication and presentation skills, xbvzest including with external stakeholders

- Strong influencing and stakeholder management skills

- Proactive, results-oriented, and problem-solving attitude

Requirements

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- Degree in Economics, Marketing, or related fields

- 5–7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG

- Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)

- Proven experience managing complex, cross-functional projects

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lmarc