Trade Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lo0ly

Trade Marketing & Category Development Manager – FMCG Sector For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.

Key Responsibilities
* Define and implement Trade Marketing and Category Development strategies in line with company objectives
* Analyze category performance, market trends, and consumer behavior to identify growth opportunities
* Develop and lead category management projects for key clients (Modern Trade and Retail)
* Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
* Lead category reviews and deliver strategic presentations to clients
* Monitor sales KPIs, profitability, and ROI of trade activities
* Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning
* Manage Trade Marketing and Category budgets,



ensuring efficiency and return on investment
* Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment Required Skills
* Strong analytical mindset with a data-driven approach
* In-depth knowledge of Category Management principles
* Solid understanding of FMCG dynamics and Modern Trade channels
* Ability to translate data into actionable insights and strategic recommendations
* Excellent communication and presentation skills, including with external stakeholders
* Strong influencing and stakeholder management skills
* Proactive, results-oriented, and problem-solving attitude Requirements
* Degree in Economics, Marketing, or related fields
* 5–7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG
* Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)
* Proven experience managing complex, cross-functional projects #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lo0ly