Measurement & Data Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lqo6n

There is no pitch team and delivery team. If you build it, you present it, and you answer the hard question about it.
The most junior person with a clean test result wins the argument. This is enforced, not aspirational.
We invest in the boring craft Measurement design, data hygiene, rights management. The work that makes the interesting work possible.
Honest about the trade A small team means narrower specialisation options and a lighter support structure. If you want a defined career ladder, a larger agency will probably serve you better, and we would rather say so early.
Open roles Performance Media Manager Media
Italy · hybrid · Tempo pieno
Own the planning and buying on a small number of accounts, end to end, with a principal alongside rather than above you.
The work
Plan and buy across search, social, video and commerce media
Design creative tests that produce readable results
Run weekly pacing and quarterly reallocation
Present performance, including when it is bad
What a fit looks like
You have run meaningful budgets and can explain a decision you got wrong
You are suspicious of platform-reported ROAS
You would rather consolidate five tools than add a sixth
Build the evidence layer: experiments, mix models, and the unglamorous data work that makes both trustworthy.
The work
Design and run geo holdouts and matched-market tests
Maintain and calibrate marketing mix models
Audit attribution and conversion tracking setups
Turn results into a recommendation a CFO will accept
What a fit looks like
Comfortable in SQL and either Python or R
You can explain a confidence interval to a non-technical stakeholder
You have said 'this test will not reach significance' out loud before
Build the generative production pipeline: stills, motion,



versioning and localisation, inside brand rules and rights constraints.
The work
Design and operate generative image and video workflows
Encode brand rulebooks as generation constraints
Build versioning and localisation automation
Own provenance, rights and disclosure hygiene
What a fit looks like
You have shipped generative work to a real brand, not just to a portfolio
You have opinions about where these tools are genuinely bad
You can talk to a designer and to an engineer without translating twice
Own the pipelines and the modelling layer that everything else reads from, so the numbers in every dashboard agree.
The work
Build and maintain ingestion from media and commerce platforms
Model a single measurement frame used by every downstream view
Server-side tagging and conversion API implementations
Data quality monitoring that fails loudly
What a fit looks like
Strong SQL, comfortable with a modern warehouse and transformation stack
You treat consent state as a first-class field, not an afterthought
You have cleaned up somebody else's tracking implementation and lived
Hold a small portfolio of relationships, with enough craft depth to challenge the work rather than relay it.
The work
Own the commercial relationship and the quarterly plan
Translate between a client's business problem and the practice teams
Keep engagements scoped honestly, including scoping them down
Be the person who delivers unwelcome findings
What a fit looks like
Agency or client-side background with real performance marketing depth
You can read a mix model output and ask a good question about it
You have talked a client out of something
Italy · hybrid · Full time · entry level
A genuine entry route: structured mentoring, real

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lqo6n