Business Development Representative (BDR)
Pubblicato il 24-10-2026 - Coverflex in Bologna
Coverflex
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Pay is still rigid, fragmented, and hard to feel.
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TL;DR (The Essentials)
Role: Business Development Representative (BDR)
Seniority Level: Junior
Type: Individual Contributor
Languages: English (main) / Italian (C2/native)
Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack
Location: Remote (Italy)
Compensation:
- Base Salary: €21,000 – €28,000
- Premio / Commissions: Uncapped
- Meal Vouchers: 10€/day
- Equity: Yes – Stock Options under our Equity Incentive Plan
- Benefits: you can check them below (at the end of the page)
- Contract Type: Fixed Term - 6 months
Your Impact
Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth.
You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.
You’ll know you’re successful when, after 90 days, you’ve:
- Built a strong outbound rhythm with consistent, high-quality activity
- Started booking qualified meetings for AEs
- Become autonomous in prospecting, CRM hygiene, and handover
How we’ll measure success:
- Main KPI 1:
Number of outbound activities (calls)
- Main KPI 2: Number of meetings booked (SQL)
- Main KPI 3: Number of qualified meetings (SAL)
- Secondary KPI 1: Pipeline and revenue influenced
- Secondary KPI 2: CRM data quality and feedback loops
Reality Check - What Makes This Role Hard
Let’s be real — here’s what makes this role challenging:
- High volume of outreach with frequent rejection
- A strong focus on phone-based prospecting (cold calls are key)
- You need resilience, consistency, and energy — even on hard days
- You’ll be measured on inputs and outputs, not just effort
- Fast feedback loops: you’ll constantly adapt based on results
This role is not about comfort — it’s about growth, grit, and momentum.
Must-haves (evidence, notyears)
- Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems
- Self-driven, proactive, and motivated to continuously improve
- Outcome-focused: “good enough” beats perfect, impact beats process
- You’re not afraid of hearing “no” — and you don’t take it personally
- You find new ways in when the obvious path is blocked
- Fluent Italian (C2 / native) and fluent English
- Strong verbal communication skills
Nice-to-have
- Solid CRM usage habits (HubSpot experience is a plus)
- Exposure to tech, HR, finance, or benefits-related ICPs
- SMB outbound sales experience
- Benefits market knowledge
Your DNA
- Proactive, energetic, and resilient
- Persuasive without being aggressive
- Comfortable handling objections and pushback
- Calm and grounded
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