24 ott - Reggio Emilia
MAX MARA FASHION GROUP
Job Description
The Brand Communication Specialist is responsible for monitoring and managing the operational activities that ensure the consistent and distinctive presence of the brand across online, offline and retail touchpoints.
The core responsibilities of the role are:
Ensuring brand consistency: translating the communication strategy into content and initiatives that are fully aligned with the brand’s mission, values, positioning and visual and verbal identity.
Managing brand execution: overseeing the development, adaptation and implementation of brand content and editorial activities across the channels and touchpoints under their responsibility, ensuring consistency in messaging, tone of voice and overall brand expression.
Monitoring brand presence: continuously monitoring how the brand is represented across relevant online, offline and retail contexts, identifying opportunities for improvement and ensuring a coherent and recognizable brand experience