Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lzgl8

NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets.

Responsibilities

- Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms.
- Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance.
- Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness.
- Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages.
- Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools.
- Collaborate cross‑functionally with CRM, Enrollment, Content, and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
- Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
- Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms.
- Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
- Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives,



brand guidelines, and conversion best practices.
- Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization.
- Continuously explore new digital advertising features, AI‑powered tools, and industry best practices to improve campaign performance and operations.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Communication, or a related field.
- 3–5 years of experience in Digital Marketing, Performance Marketing, or Paid Media.
- Hands‑on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.
- Good understanding of digital acquisition, lead generation, and conversion optimization principles.
- Experience using GA4, Google Tag Manager, and Looker Studio (or equivalent analytics and reporting tools).
- Familiarity with CRM platforms, marketing automation tools, and attribution models.
- Experience creating and managing landing pages and web content through CMS platforms.
- Strong analytical mindset with the ability to translate performance data into actionable optimization opportunities.
- Professional proficiency in English (minimum B2).

Preferred Qualifications

- Experience within Higher Education, Education Services,



or other lead generation‑driven industries.
- Experience managing campaigns across multiple international markets.
- Familiarity with LinkedIn Ads, TikTok Ads, and Demand Gen campaigns.
- Experience using AI‑powered tools (e.g., ChatGPT, Claude, or Gemini) to improve productivity, reporting, or campaign optimization.
- Basic understanding of CRO, landing page optimization, and experimentation.
- Familiarity with SEO, GEO, and AEO principles.
- Google Ads and/or Meta certifications.

Soft Skills

- Strong execution mindset with excellent attention to detail.
- Analytical and data‑driven approach to problem solving.
- Curiosity and willingness to continuously learn new technologies and digital marketing trends.
- Proactive, organized, and accountable way of working.
- Ability to prioritize tasks and manage multiple activities effectively.
- Collaborative mindset with excellent communication and cross‑functional collaboration skills.

What We Offer

- The opportunity to work in a stimulating, international, and multicultural environment.
- A dynamic, collaborative, and supportive team culture.
- Flexible lavoro da remoto arrangements.
- A 38‑hour working week.
- Meal vouchers (€8 per working day) for employees working at least 4 hours on‑site.
- Learning and development opportunities, including unlimited access to LinkedIn Learning and free English language courses with native‑speaking teachers.
- Access to a confidential Employee Psychological Support Service.
- Additional benefits, including access to the company welfare programme, in accordance with company policies and annual eligibility criteria.
- Exclusi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8lzgl8