Brand Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8m7ep6

Description

The Cx Brand Manager will help translate the strategy for Consumer brands (Cetaphil, Benzac, Onilaq) into a local market plan to maximize brand value, achieve sales, profitability, and market share targets, and manage the local marketing mix within the budget. Additionally, it involves exploring new market opportunities, understanding the consumers and patients journey, monitoring the market, and creating action plans, also towards an integrated approach.

All actions must comply with national laws (like Law 231 and D.lgs 81/08), Galderma's Code of Ethics, Pharma Industry Laws (including Farmindustria Code), and any other relevant codes, standard operating procedures (SOPs), and working instructions.

Key Main Responsibilities

Develop effective promotional and communication plan for Cx portfolio tailored to each channel in conformity with objectives and global guidelines, collaborating with trade marketing specialist. Responsible for the management of the budget, keeping it under control Analyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution - and collaborate for forecasting of product demand, with Sales,



Market Intelligence and Supply Drive customer engagement to win at shelf - both physical and digital Build and monitor the sampling strategy Creates and adapt promotional materials, cooperating with agencies, and in collaboration with internal stakeholders Strictly collaborate with agencies and internal shareholders for Media Strategies, and coordinate assets localization and creation Be a key point of reference for Sales and strictly collaborate with Medical team Actively collaborate cross-function and cross-BUs, for Integrated Dermatology Strategies (IDS)

Skills & Qualifications

University Degree with a Marketing/Economic background 5 to 8 years experience in Marketing (Product/Brand Management) of Pharma/FMCG industry (consumer focus / dermo-cosmetic experience) Strong practical knowledge or experience in Sales in Pharma is a plus Proven experience in marketing rounded role, mixing qualitative and analytics tasks Sound Digital experience and knowledge Knowledge of Medical Visit strategy and congresses is considered a plus Excellent communication and stakeholder management skills, with experience in cross-functional collaboration. Fluent in Business English (Italian mother tongue preferably) Office tools Veeva Vault knowledge (nice to have) Previous experience working in a matrix organization with international exposure

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8m7ep6