Influencer & Community Manager - Cat. Protette (L. 68/99)

25 ott - Roma
Procter & Gamble

pJob Location ROME GENERAL OFFICE /ppJob Description Influencer Community Manager Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential? Marketing is at the core of PG. Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment. /ph3As a Influencer Community Manager you will have responsibilities on: /h3ulliDefining influencer and creator engagement strategies in partnership with Brand and Media Managers. /liliIdentifying, evaluating, and selecting influencers and creators to support brand objectives. /liliLeading the development of creative briefs and campaign guidance for influencers and creators. /liliBuilding and maintaining strong relationships with influencers, creators, agency partners, and talent representatives. /liliEnsuring high-quality content delivery and premium campaign execution across all collaborations. /liliOwning end-to-end campaign execution, including briefing, content rollout, performance tracking, optimization, and ROI evaluation. /liliEngaging with audiences across key social platforms, fostering community engagement and advocacy around brand campaigns and creator content. /liliDriving user-generated content (UGC) and advocacy initiatives to amplify consumer voices and strengthen brand communities. /liliMonitoring social conversations, community sentiment, competitor activity, and emerging industry trends to identify opportunities and manage potential risks. /liliManaging and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships. /liliLeveraging social listening and campaign insights to develop recommendations and advocacy business cases for the assigned scope. /liliCreate and adapt content for digital channels, including ad copy, creative concepts, briefs, storyboards and platform-specific assets. /liliLeverage AI-powered tools to accelerate content ideation, asset adaptation and creative testing. /liliTranslate audience, platform and performance insights into actionable creative recommendations to improve campaign effectiveness.



/liliDrive creative testing roadmaps and continuously optimize content based on performance data and business objectives. /li /ulpWhat we offer you: /pulliResponsibilities as of Day 1 – You will be given specific projects and responsibilities working on real and live business challenges, just like a true PGer; /liliContinuous coaching – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager; /liliDynamic and respectful work environment – Employees are at the core, we value every individual and encourage initiatives, promoting work/life balance. /li /ulh3Job Qualifications /h3ulliEnrolled in “Categorie Protette” (L.68/99) /liliExperience in influencer marketing, social media, brand partnerships, account management, or a related field, gained within an agency, brand, or client-side environment. /liliExperience managing social media communities, audience engagement, advocacy programs, or user-generated content (UGC) initiatives is an advantage. /liliExperience within the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage. /liliStrong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously. /liliAnalytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations. /liliHighly organised, proactive, and capable of working independently while collaborating effectively across teams. /liliCurious, accountable, and passionate about staying ahead of digital, social media, and influencer marketing trends. /liliStrong content creation and storytelling capabilities, with the ability to develop compelling digital content tailored to different audiences and platforms. /liliFamiliarity with GenAI tools for content creation, image generation, copywriting and creative optimization. /liliUnderstanding of platform-specific creative best practices across Meta, TikTok,



YouTube, Amazon and emerging digital ecosystems. /liliStrong analytical mindset with the ability to connect creative performance metrics to optimization opportunities. /liliIntermediate to advanced English proficiency. /li /ulh3Tools Technology /h3ulliHands-on experience with Meta Business Manager and TikTok Business Suite. /liliFamiliarity with influencer discovery, social listening, creator scouting, and campaign management platforms is an advantage. /liliProficiency in Microsoft Office tools, particularly Excel and PowerPoint, is preferred. /liliExperience creating or editing short-form video, social-first content and creator-led assets is an advantage /liliHands-on experience with AI-assisted content creation tools and creative workflow automation is an advantage. /li /ulpAt PG #weseeequal We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor. At PG we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. /ppJob Schedule Tempo pieno /ppJob Number R /ppJob Segmentation Experienced Professionals /ppStarting Pay / Salary Range 42,100.00 - 63,000.00 / year /ppPG was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters. /p #J-18808-Ljbffr

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