Senior Performance Marketing Lead — Lead Gen & Analytics

23 ott - Macerata
Culligan

Culligan is seeking a Senior Performance Marketing Specialist to lead campaigns across Google Ads, Meta, and LinkedIn, focusing on lead generation and KPI optimization. You will define structure, targeting, and bidding, and align with Brand Managers on creatives and objectives to maximise CPL, MQLs and conversions.
You'll handle tracking via GTM/GA4, Salesforce integration, and Zapier, ensure data quality, and build Power BI reports to inform Marketing and Sales with actionable insights.

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