Director of Marketing

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Empatica

Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI.

Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers.

Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.

Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.

If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.

About the role

As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market.

You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.

In addition, working together with other members from the Marketing Team you will be:- Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.- Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion.- Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.- Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, Hub

Spot, Pardot)



to scale acquisition efficiently.- Managing market research collection, analysis, and interpretation of market data.- Overseeing team members and ensuring their objectives are reached.- Working closely with the Product team to produce marketing materials and programs.- Undertaking continuous analysis of the competitive environment and consumer trends.- Working closely with the Director of Communications to strengthen the company’s market presence.- Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team.

Requirements

Must have:- Solid knowledge of the digital health, medtech, or healthcare wearables industry- Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)- Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting- Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners- 8+ years of marketing experience, including 3+ years in a managerial role- Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics- Hands-on or leadership experience with demand generation tactics - lead generation,



lead scoring/nurturing, ABM, and lifecycle marketing automation- Strong analytical skills: comfortable working with data to measure performance- Excellent written and spoken English

Nice to have (we don’t expect one candidate to have all of these):- Experience in both B2B and B2C/B2B2C go-to-market models- Experience marketing to clinicians, researchers, or patient communities- Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions- Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics- Hands-on fluency with tools such as Google Analytics, Hub

Spot or Salesforce, and ad platforms (Google Ads, Meta, Linked

In)Benefits- ? Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech- ? €80,000–120,000 (Italy) / $150,000–200,000 (US) gross per year, commensurate with the candidate’s experience and background- ? Employee stock options - we want everyone who joins us to own part of the company and our success- ? We have offices in Milan City Center and Downtown Boston- ? Health Insurance- ?️♀️ Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans- ? Membership for mental health and wellness platforms- ? Free healthy lunch every day- ? Free Kindle and books- ?️ Flexible working hours- ?? Personal learning and development budget- ? Much more…Important notice for candidates: Job scams are increasing.

Please stay alert when applying for any open roles.

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8mhno8