Lead Data & Analytics Consultant
Pubblicato il 23-10-2026 - Incubeta in Pavia
Overview
As Lead Data & Analytics Consultant in Milan, you will drive strategic analytics for key clients in Southern Europe, evolving data maturity and expanding the Marketing Intelligence portfolio. You will partner with client teams and Incubeta experts to shape high-impact data strategies and AI-enabled initiatives. Your work translates data outcomes into business value, guiding long-term decisions and investments. This role blends leadership, strategic vision, and hands-on delivery to keep clients competitive.
Retribuzione / Benefits
exciting clients and worldwide enterprise companies
multilingual and multicultural teamwork
freedom to be authentic
ownership and accountability for projects
international, fast-paced environment with professional development
startup environment growth opportunities
Responsabilità
Own the long-term strategic roadmap for your portfolio and drive expansion of Marketing Intelligence services
Act as the primary advisor and strategic partner for key decision makers
Define and oversee the delivery strategy for all projects in your portfolio, ensuring technical excellence
Lead Quarterly Business Reviews (QBRs) for MI clients and translate data outcomes into business value
Facilitate high-impact workshops (Discovery, Ideation, Roadmapping)
to align stakeholders on data and AI visions
Manage and mentor consultants assigned to your accounts to ensure growth and quality
Direct high-complexity initiatives with a focus on Agentic AI implementation and stakeholder navigation
Address high-level roadblocks in digital activity management and ensure scalable data architectures
Requisiti fondamentali
5-7 years in digital analytics or strategic consulting with a proven client portfolio track record
Experience managing consultants or cross-functional teams in a project environment
Proficiency in Google Marketing Platform (GA4, GTM, SA360) and Google Cloud (BigQuery) and integration into Marketing Intelligence
Expert level in business analysis frameworks and translating KPIs into P&L; impact
Understanding of Southern European/Italian advertising landscape, privacy-centric data
Fluent in Italian and English; additional European languages are a plus
Advanced certifications or equivalent experience in managing complex data projects
Business acumen
Strategic visionary
Natural leadership
Google Marketing Platform (GA4, GTM, SA360)
Google Cloud BigQuery
Marketing Intelligence ecosystem