Marketing and Communications Manager, Motion Drive Products
Overview
In this role, you will lead global marketing and communications for the industrial drives portfolio, shaping positioning and launches across markets. You will partner with cross-functional teams to drive growth, optimize campaigns, and deliver measurable impact. You will craft customer-centric stories that differentiate ABB’s offerings and strengthen OEM partnerships. This is a high-impact role that blends strategy, execution, and storytelling to advance ABB Motion’s mission of leaner, cleaner solutions.
Responsabilità
- Develop and execute global marketing and communications plans aligned with business objectives
- Lead end-to-end global product launches and campaigns with measurable business impact
- Manage marketing budget, targets, and campaign performance analytics
- Create customer-centric storytelling to demonstrate value propositions and differentiation
- Collaborate with Sales, Product Management, R&D;, regional teams,
and external partners to gather market insights and strengthen go-to-market
- Support local teams in localizing industry campaigns
Requisiti fondamentali
- Bachelor's degree or higher in Marketing, Communications, Business, or related fields
- 5+ years in related roles, ideally in B2B product marketing
- Proven experience building and executing global marketing plans and integrated campaigns
- Proficiency in digital marketing tools, AI, analytics, and content development
- Excellent communication, storytelling, and stakeholder-management skills
- Innovative mindset, ownership, and continuous improvement
- Fluency in English and valid work authorization in hiring country
- Excellent communication
- Stakeholder management
- Collaboration
- Digital marketing tools
- AI
- Analytics
In this role, you will lead global marketing and communications for the industrial drives portfolio, shaping positioning and launches across markets. You will partner with cross-functional teams to drive growth, optimize campaigns, and deliver measurable impact. You will craft customer-centric stories that differentiate ABB’s offerings and strengthen OEM partnerships. This is a high-impact role that blends strategy, execution, and storytelling to advance ABB Motion’s mission of leaner, cleaner solutions.
Responsabilità
- Develop and execute global marketing and communications plans aligned with business objectives
- Lead end-to-end global product launches and campaigns with measurable business impact
- Manage marketing budget, targets, and campaign performance analytics
- Create customer-centric storytelling to demonstrate value propositions and differentiation
- Collaborate with Sales, Product Management, R&D;, regional teams,
and external partners to gather market insights and strengthen go-to-market
- Support local teams in localizing industry campaigns
Requisiti fondamentali
- Bachelor's degree or higher in Marketing, Communications, Business, or related fields
- 5+ years in related roles, ideally in B2B product marketing
- Proven experience building and executing global marketing plans and integrated campaigns
- Proficiency in digital marketing tools, AI, analytics, and content development
- Excellent communication, storytelling, and stakeholder-management skills
- Innovative mindset, ownership, and continuous improvement
- Fluency in English and valid work authorization in hiring country
- Excellent communication
- Stakeholder management
- Collaboration
- Digital marketing tools
- AI
- Analytics