Brand Communication Manager Football

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8mntfe

Overview

In this role you drive brand momentum for adidas Football across country markets through integrated communications and partner activations. You’ll align global and regional campaigns with local executions, ensuring a seamless consumer journey across digital and physical touchpoints. You’ll manage partnerships (e.g., FIGC, AS Roma) and digital storytelling to maximize reach, engagement, and sell-out. You will lead cross-functional teams to deliver on-brand, on-time, and on-budget campaigns with measurable impact.

Retribuzione / Benefits

- salary starting from 45k
- annual premio 10%
- meal vouchers
- employee discounts online and in-store
- Employee Assistance Plan (EAP)
- learning and development opportunities

Responsabilità

- Develop and execute country activation plans aligned with Euro/Global campaigns across all channels (comms, media, PR, social, digital, events).
- Create and steer partner activation plans with partners like FIGC, AS Roma, and others in alignment with Global BU.
- Ensure consumer touchpoints are integrated for a seamless digital and physical journey.
- Implement and optimize media mix to achieve upper and mid-funnel objectives.
- Define and select partners for campaigns in collaboration with media agencies; maintain brand coherence across channels.
- Identify localization opportunities to boost brand visibility and partnerships in owned and earned properties.




- Drive publishing strategy (PR, Partner and Digital Publishing) to deliver consistent football storytelling across media and partners.
- Manage communities and consumer engagement bases; coordinate touchpoints with adidas.
- Brief and manage agencies/partners for brand initiatives ensuring consistency and excellence in execution.
- Contribute to seasonal cross-category brand communications plans; set KPIs; monitor ROI, on-budget/on-time delivery, and reporting.
- Oversee budget management and ensure efficient use of resources.

Requisiti fondamentali

- 4-7 years in marketing/communication roles
- Fluent English (spoken and written)
- Strong presentation skills
- Experience in brand marketing or sales (sporting goods preferred)
- Project management experience
- Advanced MS Office skills
- Consumer events management experience
- Digital marketing initiative development experience
- Knowledge of digital success metrics across consumer journey
- Ability to collaborate with cross-functional teams
- Strong knowledge of sport industry and football
- Experience with social media strategy and editorial planning (PR and social)
- Budget management experience

- consumer-minded brand builder
- execution-driven
- team collaboration
- digital production process
- digital publishing
- social media planning and publishing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8mntfe