We are looking for a Group AI Discovery & Agentic Design Lead who will define and lead how Generali shows up, is understood and is recommended across AI-powered discovery and pre-sales experiences. The role will sit at the intersection of brand, digital marketing, customer experience, distribution, data and AI, with the ambition to make Generali more visible, trusted and effective in the new AI-mediated customer journey.
Key responsibilities of the role will include:
Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across emerging discovery environments such as AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and other conversational interfaces
Build and roll-out a measurable framework to track Generali’s visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search experiences
Design the target conversational and agentic AI experiences for pre-sales journeys, helping customers understand needs, compare options, receive guidance and move smoothly toward the right product, channel or advisor
Translate customer questions, search intent and life-event needs into content, data and experience requirements that improve discoverability, trust, conversion and quality of engagement
Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, structured knowledge, experimentation and governance across key markets and priority business lines
Work closely with Data & AI team, IT, Legal, Compliance, Distribution, Customer Experience and Communication teams to ensure AI experiences are accurate, safe, compliant, brand-consistent and commercially relevant
Identify, evaluate and manage external partners, tools and platforms for GEO tracking,

conversational AI, agentic workflows, content intelligence, experimentation and performance analytics
Create clear executive reporting on progress, risks, opportunities and business impact, linking AI visibility and pre-sales experience improvements to brand consideration, lead quality, conversion and customer lifetime value
Requirements
Our ideal candidate will meet the following requirements:
Master’s degree in Marketing, Digital, Business, Data, Engineering, Computer Science or a related field
5+ years of experience in digital marketing, SEO, customer experience, AI product management, martech, growth or digital transformation, ideally in a complex international organization
Strong understanding of SEO, AEO, GEO, AI search, LLM behavior, structured content, knowledge graphs, schema, content authority and digital discoverability
Experience designing or managing conversational AI, chatbots, virtual assistants, agentic workflows, personalization, digital sales journeys or pre-sales advisory experiences
Solid analytical mindset, with ability to define KPIs, run experiments, interpret data and connect visibility metrics to business outcomes such as consideration, leads, conversion and sales quality
Experience working with cross-functional teams including marketing, sales, distribution, IT, data, legal, compliance and external vendors

Fluent in English (mandatory). Knowledge of Italian or other European languages is a plus.
Soft Skills:
Strategic thinker with strong execution discipline and the ability to turn an emerging topic into a concrete, scalable operating model.
Curious, hands-on and experimental, with the ability to test fast, learn fast and translate new technologies into business value.
Excellent stakeholder management and communication skills, able to engage senior leaders, technical teams and local markets with clarity and credibility.
Customer-centric and commercially minded, with strong sensitivity to brand, trust, regulation and customer protection.
What we offer
We offer employment at the Manager level with the relevant salary, in accordance with the CCNL ANIA for non-executive employees and the Generali Group Company Agreement.
Gross annual salary ranging between 60.000,00€ and 75.000,00€. The final offer will be aligned with the candidate’s professional experience, technical and soft skills relevant to the role, and may include an individual variable component.
We also offer:
Lavoro da remoto and flexible hours
Corporate welfare system
Supplementary health insurance and discounted insurance policies
Training and development
Structured continuous learning paths (technical and managerial)
Career development programs within the Group
Access to learning platforms and internal mobility opportunities, including international
Why work with us
Joining Generali means becoming part of an international Group with a strong heritage and a forward-looking vision, where people are at the center of our sustainable growth strategy.
We foster a responsible, inclusive, and innovation-driven work environment, where eve

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