Head of Marketing m/w)

25 ott - Italia
Infineon Technologies

Overview In this role you shape the ADAS application roadmap by translating market trends into concrete product requirements. You will lead cross-divisional collaboration to define value propositions, capture global needs, and inform go-to-market concepts. You'll engage with top customers to identify pain-points and steer a multi-disciplinary team toward cohesive product programs. This is a strategic, high-impact role at a global leader driving green mobility and digitalization. Responsabilità Drive and own the application strategy and bluebook for the ADAS domain Engage with leading customers to translate pain-points into future ADAS solutions Develop value propositions and market picture by capturing global requirements, including cost and pricing inputs,



and support G2M concepts Manage a cross-divisional system competence team of Product Marketing and Technical Marketing to derive product requirements for 6 Product Lines across Divisions of Infineon Requisiti fondamentali Technical degree in Electronic Engineering, Informatics or Physics with 10+ years in the automotive industry (preferably ADAS) Experience in customer interaction with OEMs and T1s Proven ability to manage cross-divisional teams of product and technical marketing professionals People and project management skills to lead a cross-functional, global team (~20 experts) Strong analytical skills to derive product requirements from options Intercultural skills to lead a diverse regional team Fluent English cross-functional collaboration leadership and people management analytical thinking ADAS domain knowledge market requirements gathering go-to-market planning

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