26 ott - Alba
Ferrero
Overview In this role, you will translate shopper data into actionable strategies across Out of Home channels, shaping category growth and customer development. You will collaborate with cross-functional teams to unlock insights that improve the consumer experience and commercial performance. You will guide OOH activation standards, assortment initiatives, and innovative POS experiences, with a strong emphasis on data-driven decision making. This position offers global exposure in a dynamic, international environment with meaningful impact on category development. Retribuzione / Benefits
* Base salary 43,249 EUR (minimum for the level)
* Annual variable component with target up to 5% of base salary
* Career benefits described as 'Careers with caring built in'
* Benefits overview available via company site Responsabilità
* Build understanding of shopper motivations and purchasing drivers across indirect and direct channels (bars, restaurants, hotels, wholesalers, travel retail)
* Analyze market data to identify channel
- and customer-specific growth opportunities
* Define guidelines and activation standards for retail mix elements in OOH, including POS materials and displays
* Contribute to assortment development and support Nutella Recipe projects for OOH channels
* Develop innovative point-of-sale experiences and explore new category management and merchandising approaches
* Support customer development strategies and expand category knowledge in established and emerging OOH opportunities
* Design and execute research plans on shopper behavior, decision-making, and channel dynamics
* Facilitate data collection, analysis, and sharing for Category Management projects
* Translate complex analyses into clear, actionable insights for Sales and stakeholders
* Enhance data knowledge across the organization to support decision making Requisiti fondamentali
* Master in Economics or related field (as stated)
* professional experience in Marketing or Trade & Shopper Marketing
* strong ability to interpret complex information and identify trends
* experience with large datasets and deriving actionable insights
* advanced Excel skills
* proficiency in PowerPoint and Word
* familiarity with FMCG industry (advantage)
* fluency in Italian and English
* strong communication and cross-functional collaboration skills
* analytical mindset
* curiosity about shopper behavior
* clear communicator
* Excel
* PowerPoint
* Word
26 ott - San Giovanni in Persiceto
Adecco
26 ott - Savona
Fine Foods & Pharmaceuticals N.T.M.
26 ott - Pescara
Intesa Sanpaolo Group
26 ott - Ferrara
Beckman Coulter Diagnostics