26 ott - Milano
GENESIS
As Genesis Marketing & PR Leader, you will support the launch of Genesis in the Italian market by building brand awareness, managing communications and developing marketing campaigns that resonate with target audiences. You will carry out both strategic and operational marketing activities.
Job description:
Role Summary:
As Genesis Marketing & PR Leader, you will support the launch of Genesis in the Italian market by building brand awareness, managing communications and developing marketing campaigns that resonate with target audiences. You will carry out both strategic and operational marketing activities.
We want you to:
Support the creation and execution of the go-to-market strategy for the new automotive brand
Ensure consistency of brand identity, tone of voice and positioning across all touchpoints
Collaborate with internal stakeholders and agencies to develop launch campaigns, events and promotional activities
Collaborate with Corporate functions and international teams to ensure alignment of communication strategies
Plan and execute integrated marketing campaigns (digital, social media, events, print and PR) to drive brand awareness and customer engagement
Build and maintain strong relationships with automotive media, lifestyle press and relevant industry stakeholders
Develop and distribute press releases, media kits, product information, website content, newsletters and social media posts, ensuring consistency with the brand positioning and tone of voice
Manage media enquiries, interviews and spokesperson opportunities, and support the organization of press events,
product launches and media test-drive experiences
Monitor and report on campaign performance, media coverage, brand reputation, industry sentiment, and market and competitor trends, providing insights to management
About you:
Bachelor's or Master's degree in Marketing, Communications, Business or a related field
3–5 years of experience in marketing, PR or brand communications, preferably within the automotive, mobility or lifestyle sector
Proven experience in brand/product launches
Deep understanding of automotive and mobility trends
Strong knowledge of digital marketing tools, social media platforms and CRM systems
Content creation and strong storytelling skills
Strong organizational and project management skills, with the ability to handle multiple priorities
Creativity, flexibility, results orientation and a hands‐on attitude
Excellent written and spoken English and Italian
What we offer
Opportunity to contribute to the launch of an innovative automotive brand in the Italian market
Dynamic, international environment within the automotive industry
Direct involvement in high-visibility projects and brand-building activities
A rewarding package designed to recognise your contribution: a RAL starting from €50.000 based on experience, a performance bonus tied to both your results and the company's success, and a wide range of benefits.
Flexible working hours and hybrid work policy
Car lease mobility program
Daily meal vouchers (buoni pasto)
Health insurance coverage
Corporate wellness program
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