Senior Media Buyer

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8nabnd

Senior Media Buyer — Paid Social & Search Remote | Full-Time | U.
S. Eastern Time About Kavren Technologies Kavren Technologies is a U.
S.-based company that builds and operates a portfolio of businesses across healthcare, technology, real estate, and other digital categories. Our in-house marketing team supports multiple brands, with active acquisition campaigns across Meta, Google, YouTube, TikTok, and other digital channels.

About the Role
We are looking for a Senior Media Buyer to own paid acquisition across our portfolio of brands in the U.
S. market. You will manage campaigns across Meta, Google, and TikTok in both English and Spanish, with responsibility for approximately 7 brands and at least $50,000 in combined monthly ad spend. This is a hands-on performance marketing role. You will build and optimize campaigns, make budget allocation decisions, identify why performance changes, work with creative and analytics to solve problems, and be accountable for what it costs us to acquire a customer or qualified lead. We are looking for someone who understands the numbers behind the platforms—not simply how to operate Ads Manager.

Key Responsibilities
• Campaign management: Build, launch, manage, and optimize campaigns across Meta Ads, Google Ads, YouTube, and TikTok.
• Budget ownership: Plan, allocate, and pace media spend across brands, campaigns, and platforms based on performance and business priorities.
• Performance optimization: Monitor CPA, CAC, ROAS, conversion rates, lead quality, and other key metrics, identify performance issues, and take corrective action quickly.
• Meta Ads: Manage campaigns across Facebook and Instagram, including account structure, audiences, placements, bidding, testing, optimization, and troubleshooting.
• Google Ads: Manage Search, Performance Max, YouTube, and other relevant campaign types, including keywords, bidding, account structure, search terms,



and conversion performance.
• Creative testing: Work closely with the creative team to develop testing hypotheses, launch variations, evaluate results, and scale winning concepts.
• Landing-page optimization: Identify post-click friction and propose landing-page or funnel experiments that can improve conversion rates and acquisition costs.
• Measurement and tracking: Collaborate with analytics and engineering to maintain reliable, privacy-conscious conversion measurement, including GA4, server-side events where appropriate, and consistent UTM structures.
• Healthcare advertising compliance: Follow applicable platform advertising policies and internal compliance processes, particularly for healthcare and personal-health campaigns.
• Weekly reporting: Provide clear weekly reporting by brand covering spend, CPA/CAC, ROAS, major changes, learnings, risks, and specific next actions. Must Have
• 3+ years of hands-on media buying experience across Meta Ads and Google Ads.
• Demonstrated experience personally managing at least USD $50,000 per month in paid media spend.
• A track record of measurable performance improvements that you can clearly explain, including what you changed, why you changed it, and what happened to CPA, CAC, ROAS, leads, or conversion rates.
• Strong command of Meta Ads Manager and Google Ads, including campaign architecture, bidding strategies, audiences, optimization, and troubleshooting.




• Strong analytical judgment and the ability to diagnose performance changes rather than relying solely on platform recommendations.
• Working knowledge of GA4, conversion tracking, attribution, UTMs, and spreadsheets, including Excel or Google Sheets.
• Experience working with creative teams and using performance data to inform new ads and testing strategies.
• Advanced English, both written and spoken, with the ability to present performance and recommendations clearly to U.
S.-based leadership.
• Professional working Spanish, both written and spoken, with the ability to support campaigns targeting U.
S. Hispanic audiences.
• Full availability during U.
S. Eastern Time business hours. Nice to Have
• Experience advertising healthcare, telehealth, aesthetics, or other regulated products or services.
• Familiarity with Meta and Google policies related to healthcare and personal-health advertising.
• Experience working with LegitScript-certified advertisers.
• Understanding of privacy-conscious advertising measurement, including HIPAA-related considerations and U.
S. state health privacy requirements.
• Experience marketing to the U.
S. Hispanic market.
• Hands-on experience with TikTok Ads.
• Experience with direct-to-consumer or lead-generation businesses.
• Experience generating leads for real estate or property technology businesses.
• Experience with Looker Studio or another marketing dashboard and visualization platform.

What We Offer
• USD 3,800–4,200 per month, based on experience and paid against invoice.
• Full-time, exclusive independent contractor engagement.
• 100% remote work.
• Ownership of paid media across multiple active brands and acquisition channels.
• Meaningful advertising budgets with enough volume to test, learn, and optimize.
• Direct collaboration with marketing leadership, creative, analytics, and other growth functions.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8nabnd