Media Planner Specialist
Pubblicato il 26-10-2026 - MAX MARA FASHION GROUP in Reggio Emilia
In support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. The core responsibilities of the role are: 1) Ensuring that all activities related to media planning guarantee compliance with the guidelines defined 2) Supporting the planning of institutional communication offline and online 3) Coordinating the set up of creative campaign production.
1.01 Supervises the activities in accordance with the Brand communication strategy, in order to guarantee that all activities related to media planning ensure relevance to the guidelines
1.02 Supports the planning of offline and online institutional communication, suggesting the most appropriate channels in accordance with the communication strategy and the available budget
1.03 Manages, evaluates and measures the most appropriate channels in order to ensure that online and offline communication planning is ensured and respected in accordance with the required standards
1.04 Supervises, monitors and measures the Media activities of each campaign in order to guarantee the achievement of the expected objectives for the relevant brand(s)
1.05 Coordinates the set up and creative production of the campaigns in accordance with the guidelines defined by the Brand Communication Manager in order to guarantee the coherence of the Brand image
1.07Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities
1.08 Promotes the development Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities
1.09 Promotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business
Job Description
In support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. The core responsibilities of the role are: 1) Ensuring that all activities related to media planning guarantee compliance with the guidelines defined 2) Supporting the planning of institutional communication offline and online 3) Coordinating the set up of creative campaign production.
1.01 Supervises the activities in accordance with the Brand communication strategy, in order to guarantee that all activities related to media planning ensure relevance to the guidelines
1.02 Supports the planning of offline and online institutional communication,
suggesting the most appropriate channels in accordance with the communication strategy and the available budget
1.03 Manages, evaluates and measures the most appropriate channels in order to ensure that online and offline communication planning is ensured and respected in accordance with the required standards
1.04 Supervises, monitors and measures the Media activities of each campaign in order to guarantee the achievement of the expected objectives for the relevant brand(s)
1.05 Coordinates the set up and creative production of the campaigns in accordance with the guidelines defined by the Brand Communication Manager in order to guarantee the coherence of the Brand image
1.07Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities
1.08 Promotes the development Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities
1.09 Promotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business
Qualifications
- 3–4 years of experience in similar roles (preferably within a media agency or related industry sectors).
- Operational knowledge of major advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads, Pinterest Ads)
- Strong ability to interpret campaign performance data and leverage key web analytics platforms (Google Analytics 4) to generate actionable insights and structured reporting