Mobile Growth Manager - CRM (Braze)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8niy2m

pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Growth Manager – CRM (Braze) based in Italy. /b /p /brpJoin a dynamic, international mobile growth environment where data, technology, and creativity come together to drive meaningful results. In this role, you will lead CRM strategies and lifecycle marketing initiatives designed to improve user engagement, retention, and long‑term growth for a diverse portfolio of mobile applications. You will leverage Braze and advanced analytics tools to build personalized, behavior-driven campaigns and optimize customer journeys. Through experimentation, segmentation, and A/B testing, you will transform user insights into actionable growth opportunities. Working closely with clients and cross‑functional teams, you will contribute to measurable performance improvements and deliver impactful mobile experiences. This is an exciting opportunity for a data‑driven CRM specialist who enjoys combining technical expertise, analytical thinking, and user psychology in a collaborative, innovation‑focused environment. /p /brh3Accountabilities: /h3 /brul /brliPlan, implement, and optimize CRM campaigns using Braze, with a focus on advanced audience segmentation, targeting, and personalized customer engagement. /li /brliBuild dynamic, behavior‑based campaigns and lifecycle journeys using Liquid logic to tailor content according to user attributes, preferences, and actions. /li /brliManage, maintain, and optimize custom attributes within Braze to improve audience targeting and campaign relevance. /li /brliCollaborate with data analytics teams to integrate and leverage user data, translating behavioral insights into effective CRM strategies. /li /brliDevelop, test, and refine HTML modifications within Braze templates to ensure consistent layouts and functionality across devices and email clients.



/li /brliDesign and execute A/B tests across CRM campaigns, analyze results, and use findings to continuously improve engagement, conversion, and retention metrics. /li /brliMonitor campaign performance using mobile analytics platforms, identify optimization opportunities, and communicate actionable recommendations to stakeholders and clients. /li /brliProvide technical guidance, knowledge sharing, and training to team members on Braze capabilities and its integration with other marketing tools and platforms. /li /brliApply user psychology and behavioral insights to develop compelling lifecycle communications that support sustainable mobile app growth. /li /br /ul /brh3Requirements: /h3 /brul /brliAt least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform, with demonstrated proficiency in planning, building, and launching campaigns. /li /brliPractical experience with A/B testing and experimentation across digital marketing channels, including the ability to interpret results and implement data‑driven improvements. /li /brliProficiency in mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or Periscope, with the ability to extract insights and build clear, informative visualizations. /li /brliStrong analytical skills and a data‑driven mindset, supported by an understanding of growth metrics, statistics, and performance measurement. /li /brliExperience with campaign personalization,



audience segmentation, customer attributes, and automated lifecycle communications. /li /brliFamiliarity with HTML and the ability to troubleshoot or optimize email templates and campaign content across different devices and email clients. /li /brliA solid understanding of user psychology, customer motivations, and the factors influencing engagement and retention in mobile applications. /li /brliA results‑oriented approach, with a focus on measurable impact, continuous improvement, and translating insights into effective marketing actions. /li /brliStrong communication and collaboration skills, with the ability to work effectively with clients, analysts, and cross‑functional teams. /li /brliExperience in mobile‑focused startups, user acquisition, App Store Optimization (ASO), performance marketing, or marketing and sales copywriting would be an advantage. /li /brliAn inclusive, adaptable mindset and the ability to thrive in a diverse, international working environment. /li /br /ul /brh3Benefits: /h3 /brul /brliThe opportunity to work on mobile growth and CRM initiatives for a diverse portfolio of well‑known digital products and applications. /li /brliExposure to advanced mobile marketing technologies, analytics platforms, and experimentation methodologies. /li /brliA collaborative, international environment that encourages knowledge sharing, creativity, and continuous professional development. /li /brliThe opportunity to combine technical CRM expertise with strategic thinking, analytics, and customer experience optimization. /li /brliRemote work within Europe. /li /brliThe chance to contribute directly to measurable improvements in customer engagement, retention, and business growth. /li /brliA diverse and inclusive working environment where different backgrounds, perspectives, and skills are valued. /li /br /ul #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8niy2m