Content Specialist
Pubblicato il 27-10-2026 - Publicis Groupe in Lombardia
Company description
Publicis Groupe
Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.
LePub is part of Publicis Groupe, the world’s third-largest communications group.
What can we do as Publicis Groupe?
Renowned worldwide for its creativity, best-in-class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world.
And what makes us unique?
We are a Connecting Company, driven by a shared purpose, a strong spirit, common behaviours, distinctive character, and a relentless focus on our clients: the Power of One.
About LePub
You can either adapt to change, ignore it, or lead it. What will you choose?
Our Mission
We believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change.
The only constant in this world is change. You can either adapt to it, ignore it, or lead it.
Lead the Change
is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day.
Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey, anywhere in the world.
Overview
We are looking for a Content Specialist who combines editorial thinking, platform expertise, and community management skills to help create meaningful conversations between brands and people.
Reporting to the Head of Content, the successful candidate will join the Content Team and bring 2–3 years of experience, ideally gained within an agency environment similar to LePub. The role will support the team in translating strategic ideas into effective editorial plans and ensuring content remains relevant, timely, and culturally connected.
ResponsibilitiesEditorial Planning
- Support the development of monthly and always-on editorial calendars across social media platforms.
- Translate campaign ideas and strategies into channel-specific content plans.
- Identify relevant trends, cultural moments, and social conversations that can inspire timely content opportunities.
- Ensure consistency in tone of voice and alignment with platform best practices.
Community Management
- Manage day-to-day interactions across brand social channels.
- Monitor and moderate comments and conversations, ensuring consistency with each brand’s tone of voice.
- Identify and elevate sensitive or potentially critical conversations when needed.
- Gather community feedback and highlight recurring questions, behaviours, and engagement opportunities.
- Support the team in turning community insights into relevant content ideas.
Content Development
- Write captions, social copy, and social-first content across different platforms.
- Support the preparation of briefs for Creative, Design, and Motion teams.
- Collaborate on the content production process, from briefing and revisions through to publishing.
- Support influencer and creator activations from an editorial and social perspective.
- Adapt and optimize content according to platform, format, audience, and social trends.
Cross-Functional Collaboration
- Collaborate with Creative, Strategy, Account, Media, PR, and Data teams on integrated campaigns and always-on activities.
- Support the alignment of editorial activities with campaign objectives and paid media plans.
- Contribute to brainstorms and creative sessions, bringing a social-first perspective and knowledge of platforms and trends.
- Work with Project Managers and internal teams to ensure content is delivered on time.
Reporting & Insights
- Monitor content performance and community engagement in collaboration with the Analytics team.
- Support regular reporting, identifying key learnings and opportunities for content optimization.
- Stay up to date on social media trends, platform updates, algorithm changes, and emerging formats.
- Use performance and community insights to suggest improvements to future content.
QualificationsWho You Are
- 2–3 years of experience in social media, editorial content, or community management, p