27 ott - Varese
ABB
Overview
In this role you lead global marketing and communications for ABB Motion’s industrial drives portfolio, shaping how we reach and engage customers worldwide. You’ll partner with cross-functional teams to align plans with business goals and drive meaningful market impact through launches and campaigns. You translate complex concepts into customer-centric value propositions and ensure consistent, measurable execution across markets. This is an opportunity to influence go-to-market strategy while advancing sustainability-focused energy solutions.
Responsabilità
- Develop and execute annual global marketing and communications plans aligned with business objectives
- Lead end-to-end global product launches and marketing campaigns with measurable impact
- Manage marketing budget, targets, and campaign performance analysis
- Create compelling storytelling that communicates customer needs and differentiation
- Collaborate with Sales, Product Management, R&D;,
regional marketing and external partners to strengthen go-to-market
- Support local teams in localizing industry campaigns
Requisiti fondamentali
- Bachelor's or higher degree in Marketing, Communications, Business, or related fields
- 5+ years of experience in related roles, ideally in B2B product marketing
- Proven experience building and executing global marketing plans and integrated campaigns
- Proficiency in digital marketing tools, AI, analytics, and content development
- Excellent communication, storytelling, and stakeholder-management skills
- Growth mindset: innovation, ownership, and continuous improvement
- Fluency in English and valid work authorization in the hiring country
- excellent communication
- storytelling
- stakeholder-management
- digital marketing tools
- AI
- analytics
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