Italian Market Development Manager-Digital Pathology
Pubblicato il 27-10-2026 - Laboratorios Farmaceuticos ROVI in Palermo
Purpose and Mission of the Role
The Italian Market Development Manager is responsible for leading the commercial development and market expansion of Cells-IA (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy.
The primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long-term growth.
The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners.
Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth.
Key Responsibilities 1. Market Development
Develop and execute the Italian market development strategy for Cells-IA.
Maintain a deep and up-to-date understanding of the Italian pathology landscape, including:
- Public healthcare organizations (ASLs and regional healthcare systems)
- Private pathology laboratories
- Pathology networks
- Digital pathology maturity
- AI adoption status
- Public procurement pathways
- Strategic partners
- Market trends
Develop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities.
2. Business Development and Commercial Activities
Generate and develop new business opportunities through proactive engagement with healthcare organizations, including:
- New account prospecting
- Building relationships with hospitals and pathology departments
- Conducting product demonstrations
- Delivering commercial presentations
- Identifying customer needs
- Supporting business case development
- Advancing opportunities throughout the sales process
- Market mapping
- Territory planning
- Account prioritization
Maintain an active commercial pipeline and ensure continuous progression of opportunities toward pilot projects and commercial agreements.
3. Customer Relationship Management and Field Activities
Represent Cells-IA throughout Italy through regular face-to-face engagement with customers and stakeholders, including:
- Hospital visits
- Meetings with pathologists
- Meetings with Digital Pathology leaders
- Meetings with Clinical Directors
- Meetings with Innovation Managers
- Meetings with Procurement teams
- Attendance at scientific congresses and industry events
- Networking with Key Opinion Leaders (KOLs)
Develop strategic plans for priority hospitals, including:
- Stakeholder mapping
- Decision-maker identification
- Clinical champion identification
- Public procurement pathway assessment
- Definition of next actions
The role requires frequent travel throughout Italy.
4. Reference Center Development
Identify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells-IA.
Lead the relationship from initial engagement through pilot definition, validation, and implementation.
Develop a clear strategy to position the reference center as a platform for future commercial expansion.
5. Strategic Partnerships
Develop relationships with organizations that can accelerate market penetration, including:
- Italian public healthcare organizations
- Innovation programs
- Academic institutions
- Private healthcare providers
- Industry partners
- Digital pathology ecosystem stakeholders
Evaluate and develop collaboration opportunities that strengthen Cells-IA’s position within the Italian healthcare ecosystem.
6. Market Intelligence
Continuously monitor:
- Market size and segmentation
- Competitor activities
- Public procurement opportunities
- Funding programs
- Public healthcare system priorities
- Digital pathology adoption
- AI developments
- Key market trends