Senior Brand Manager
Pubblicato il 27-10-2026 - Ferrero in Bologna
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Senior Brand Manager role will drive the development and execution of brand strategies across Southeast Asia, Hong Kong, and Taiwan, helping accelerate growth and strengthen brand equity in diverse and dynamic markets. Working closely with cross-functional teams and external partners, this position leads integrated marketing campaigns, portfolio initiatives, product launches, media planning, and brand performance management across multiple markets.
A Senior Brand Manager role is offered on a 6 months contract with Ferrero.
Main Responsibilities:
Lead the development and execution of integrated brand and marketing plans across Southeast Asia, Hong Kong and Taiwan
Drive product launches, portfolio initiatives, and consumer activation programs to support business growth
Develop compelling communication strategies and oversee campaign execution across traditional, digital, and social media channels
Monitor brand, category, and market performance, translating insights into actionable recommendations and growth opportunities
Manage marketing investments and budgets while ensuring effective resource allocation and financial discipline
Partner with Commercial, Trade Marketing, Supply Chain, Finance, Legal, and external agencies to deliver successful launches and in-market execution
Oversee packaging, artwork, and product lifecycle projects, ensuring timely delivery and compliance requirements are met
Lead cross-functional projects and foster strong stakeholder collaboration to achieve brand and business objectives
- Lead projects involving multiple stakeholders and external agencies
About You:
- University degree in Marketing, Business, or a related discipline
- Strong marketing and brand management foundation gained within consumer-focused industries
- Experience managing integrated marketing campaigns and product launches
- Experience working across multiple Southeast Asian markets is preferred
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent project management and stakeholder management capabilities
- Strong communication and presentation skills; comfortable working in a fast-paced, dynamic, and multicultural environment
- Entrepreneurial, proactive, and solution-oriented approach to challenges
- Familiarity with syndicated market data and business performance reporting tools is advantageous
- Fluency in English required; proficiency in an additional Asian language is an advantage
What We Offer:
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About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .
DE&I; at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. xivgfpx
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