27 ott - Toscana
FrontierU
h3Head of Marketing: Founding Role /h3 pbFrontierU
· Full-time
· Remote /bbr/bExpected start: December 2026 or January 2027 /bbr/b€75,000 annual base salary + €30,000 target annual equity grant /b /p pbGet to know FrontierU: /bbfrontieru.org /b /p h3Help us rebuild the university /h3 pFrontierU is building an alternative to university for highly intelligent, ambitious young people who want to learn deeply, build companies, and pursue exceptional careers. /p pWe’re bringing together personalized learning, Socrates (our AI tutor and mentor), a physical community, and connections to employers and investors. p pWe’re looking for our first marketing leader to make that proposition compelling, reach the right people, and help bring our founding cohort together. /p pYou’ll work directly with the founder and build marketing from the ground up. You’ll own the strategy, personally execute a substantial share of the work, and commission freelancers and specialists where they can deliver a better result. /p h3The role /h3 pYour immediate mission is to build qualified demand for FrontierU and turn it into applications and enrollments ahead of our first campus launch. /p pbOur growth strategy is organic. We will not run paid advertising. /b You’ll build through compelling content, launch campaigns, community relationships, campus outreach, partnerships, events, and referrals. /p pYou’ll have a budget for production, freelancers, tools, and outreach. You’ll decide what to do yourself, what to commission, and where to focus our resources. /After launch, you’ll draw on the people, projects, learning, and daily life inside FrontierU. As the workload grows, you’ll help decide which capabilities to bring in-house and hire the right people.
/p h3What you’ll own /h3 pbPositioning and messaging /bbr/Understand prospective members: their ambitions, frustrations, alternatives, and reasons for hesitating. p pbOrganic launches and campaigns /bbr/Develop campaign ideas that people want to watch, discuss, share, and participate in. Own the concept, creative direction, distribution, timing, and execution, from the first brief through follow-up. /p pbContent and creative direction /bbr/Build a focused editorial approach and sustainable publishing rhythm. Turn founder conversations, product development, educational ideas, events, and member stories into strong content. p pbDistribution and relationships /bbr/Build relationships with student communities, student organizations, founders, creators, and relevant organizations. Organize campus outreach, collaborations, events, and referral activity that reach people who could thrive at FrontierU. /p pbApplications and conversion /bbr/Build and improve the journey from discovery to qualified application. p pbFreelancers and specialist partners /bbr/Find good collaborators, write clear briefs, manage budgets and deadlines, and give useful creative feedback. Commission specialist work when it improves quality, speed, or capacity, and remain accountable for the outcome. /p pbMeasurement and the future team /bbr/Track qualified interest, applications, conversion, and acquisition costs. Use the evidence to improve our approach and decide when to hire a creator, content lead,
or other specialist. /p pbExplore /bbFrontierU’s website /bb to get a feel for the mission, platform, and community you’ll help introduce to the world. /b /p h3What you bring /h3 h3You have built successful organic launches /h3 pYou have personally conceived and executed launches or campaigns that achieved substantial organic reach and converted attention into meaningful action. /You can explain your contribution, the starting audience and resources, and what happened after people saw the campaign. /p pWe’re particularly interested in experience launching an unfamiliar product, program, community, or organization with limited resources. /p h3You combine creative judgment with commercial discipline /h3 pYou recognize a strong story, write clearly, and know how to make an unfamiliar proposition understandable and compelling. /p pYou can judge scripts, video, design, and landing pages, give specific feedback, and protect the quality of the work. You also care about whether it reaches the right people and leads them to act. /p h3You are a hands‑on builder /h3 pYou can take a campaign from an idea to launch. You have practical strengths in writing, publishing, outreach, straightforward content production, and basic marketing tools. /p h3You can build a team around the work /h3 pYou have selected and managed freelancers, agencies, or collaborators. You can assess their work, set expectations, and keep projects moving. /p pAs FrontierU grows, you’ll be able to identify the next hiring need, assess candidates, and develop the marketing function. /p h3You learn quickly and take ownership /h3 pYou’re comfortable choosing priorities with incomplete information, testing your assumptions, and changing direction when the evidence calls for it
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