Global Media & Brand Strategy Lead — Flexible Hours
Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand. You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.
The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.
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The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.
#J-18808-Ljbffr