Digital Marketing & Data Analyst - Associate

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8oflmr

Company descriptionQualifiche, competenze e l'esperienza necessaria per questo ruolo sono disponibili nella descrizione completa riportata di seguito.About Publicis SapientMost companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us.Our Commitment to Inclusive HiringWe are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.If there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at Your Safety Matters To UsAt Publicis Sapient, we're committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams,



please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at OverviewWe are looking for a Middle Digital Marketing & Data Analyst with strong expertise in web analytics, digital performance tracking, and data-driven marketing.Why This Role MattersIn this role, you will play a key part in supporting the marketing team through advanced analysis, digital performance monitoring, and the generation of strategic insights that help optimize campaigns and digital funnels.You will work closely with Marketing, IT, UX/UI, Media, and Business stakeholders to ensure the accurate collection, interpretation, and activation of data.Where You’ll Make an ImpactMonitor and analyze the performance of digital properties, including websites, landing pages, and media campaignsImplement and manage tracking solutions using Google Analytics and Adobe AnalyticsDefine KPIs and build monitoring dashboards for marketing campaigns and customer journeysSupport tagging activities using tools such as Google Tag Manager and Adobe LaunchAnalyze conversion funnels and identify opportunities for optimizationCollaborate with Media teams to assess the performance of paid campaignsSupport CRO (Conversion Rate Optimization) initiativesBuild regular reports and presentations for internal stakeholdersEnsure the quality, consistency, and reliability of collected dataSupport data visualization activities using BI toolsWhat You’ll Bring to the TeamPrevious experience as a Digital Analyst, Marketing Analyst, or in a similar roleStrong knowledge of Google Analytics (GA4)Strong knowledge of Adobe AnalyticsExperience with tag management tools such as Google Tag Manager and Adobe LaunchUnderstanding of event tracking, conversion tracking, and user journeysExperience building dashboards using Looker Studio, Tableau, Power BI, or similar toolsBasic knowledge of HTML and JavaScript for tagging xysqume activitiesStrong proficiency in Excel and Google SheetsAdditional Experience We ValueExperience with CDPs or marketing automation platformsBasic to intermediate SQL knowledgeExperience with A/B testing tools, such as Optimizely, VWO, or Adobe TargetExperience in e-commerce or lead generation environmentsFamiliarity with marketing attribution modelsBasic understanding of privacy and tracking compliance, including GDPR, Consent Mode, and CMPsStrong data-driven mindsetAnalytical thinking and strong problem-solving skillsAbility to translate data insights into concrete, actionable recommendationsStrong cross-functional collaboration skillsGood communication and presentation skillsAbility to work independently with a proactive approachAdditional informationWhat You'll Get in ReturnBe at the forefront of digital transformation"Plugged" into a truly global organization with a start-up mindsetCareer growth and training opportunitiesA collaborative, agile and diverse regional teamComprehensive health benefits for you and your familyGenerous paid leave and holidaysWellness program and employee assistance#J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8oflmr