Trade Marketing & Category Development Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ofs4t

Trade Marketing & Category Development Manager – FMCG Sector

Si candidi qui sotto dopo aver letto tutti i dettagli e le informazioni di supporto relative a questa occasione di lavoro. For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.

Key Responsibilities

Define and implement Trade Marketing and Category Development strategies in line with company objectives

Analyze category performance, market trends, and consumer behavior to identify growth opportunities

Develop and lead category management projects for key clients (Modern Trade and Retail)

Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies

Lead category reviews and deliver strategic presentations to clients

Monitor sales KPIs, profitability, and ROI of trade activities

Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning





Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment

Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment

Required Skills

Strong analytical mindset with a data-driven approach

In-depth knowledge of Category Management principles

Solid understanding of FMCG dynamics and Modern Trade channels

Ability to translate data into actionable insights and strategic recommendations

Excellent communication and presentation skills, xcldrub including with external stakeholders

Strong influencing and stakeholder management skills

Proactive, results-oriented, and problem-solving attitude

Requirements

Degree in Economics, Marketing, or related fields

5–7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG

Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)

Proven experience managing complex, cross-functional projects

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ofs4t