25 ott - Bardi
Generali
Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand.
You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.
The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams.
Fluency in English is required.
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