25 ott - Bardi
Les Colettes
Trade Marketing & Category Development Manager – FMCG Sector
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For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager.
This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.
Key Responsibilities
Define and implement Trade Marketing and Category Development strategies in line with company objectives
Analyze category performance, market trends, and consumer behavior to identify growth opportunities
Develop and lead category management projects for key clients (Modern Trade and Retail)
Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
Lead category reviews and deliver strategic presentations to clients
Monitor sales KPIs, profitability, and ROI of trade activities
Coordinate in-store activities and visibility materials,
ensuring alignment with brand positioning
Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment
Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment
Required Skills
Strong analytical mindset with a data-driven approach
In-depth knowledge of Category Management principles
Solid understanding of FMCG dynamics and Modern Trade channels
Ability to translate data into actionable insights and strategic recommendations
Excellent communication and presentation skills, xysqume including with external stakeholders
Strong influencing and stakeholder management skills
Proactive, results-oriented, and problem-solving attitude
Requirements
Degree in Economics, Marketing, or related fields
5–7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG
Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)
Proven experience managing complex, cross-functional projects
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