27 ott - Padova
P49 Benefit Corporation
Giurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing & Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals. Learn more at giurify.com .
THE MANDATE
Design and execute Giurify's marketing and communication strategy, from brand positioning to lead generation.
Build an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community.
Plan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead.
Produce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools.
RESPONSIBILITIES
Day-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
Planning, execution and reporting of ADV campaigns and lead generation activities.
Creative production: copy, visuals, video, presentations and sales materials.
Performance analysis (SEO, AEO, Analytics, GA4, conversion funnel) and continuous optimization.
Coordination with product team, the network of lawyers and external partners.
Support for P49 ecosystem events and initiatives (demos, webinars, presentations).
THE PROFILE
Previous experience in start-ups, SaaS or innovative organizations (required).
Portfolio with produced materials: campaigns, content, websites, video, landing pages.
Excellent creative and writing skills — both textual and visual — with attention to a professional audience.
Collaborative attitude and ability to work in small, vertical teams.
Resident in the Padova area · daily on-site presence.
Apple work environment: comfortable with macOS and its ecosystem.
Excellent command of English, both spoken and written.
Strong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world.
TECH STACK
LinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, GA4.
Adobe Photoshop and creative suite; professional video editing.
Conversational AI & coding: OpenAI / ChatGPT, Anthropic Claude (design & code), Claude Opus 4.8.
Email marketing and automation: Resend, CRM and lead nurturing tools.
Deep knowledge of SEO, AEO, ADV, conversion funnels and B2B marketing.
CONTRACT
Salary €25,000 – €35,000. Initial 3-month trial contract. At the end of the trial period, permanent employment contract.
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