Director Of Marketing

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OverviewAs Marketing Director, you will own Empatica's marketing strategy with emphasis on growth and demand generation in the US.
You'll lead a team and budget to build a data-driven demand engine across B2B, B2C, and patient-facing segments, collaborating with Sales, Product and Clinical teams.
You'll shape organic and paid initiatives, oversee the marketing tech stack, and translate clinical evidence into trusted content for clinicians, patients, and pharma partners.
Your leadership will elevate market presence and data-driven decision-making across Marketing.
Retribuzione / BenefitsHealth Insurance
Flexible working hours
Employee stock options
Office locations (Milan, Boston)
Wellhub gym and wellness memberships
Personal learning and development budget
ResponsabilitàDevelop and implement comprehensive marketing strategies for organic and paid channels
Own the demand generation engine end-to-end across the funnel, including ABM and nurture programs
Grow organic reach via SEO, content, and thought leadership leveraging clinical evidence
Oversee marketing technology stack and website performance, optimize CRO and marketing automation (Salesforce, HubSpot, Pardot)
Manage market research and interpretation of market data
Lead and develop the Marketing team to achieve objectives




Collaborate with Product to produce marketing materials and programs
Monitor competitive landscape and consumer trends
Partner with Director of Communications to strengthen market presence
Establish automated, accurate marketing KPI reporting with Business Operations
Requisiti fondamentaliSolid knowledge of the digital health, medtech, or healthcare wearables industry
Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and marketing compliance (FDA, HIPAA)
Proven track record building organic growth engines across SEO, content, and thought leadership in a clinical or regulated setting
Ability to translate clinical evidence and published research into content for clinicians, patients, and pharma partners
8+ years of marketing experience, including 3+ years in a managerial role
Proven expertise in growth marketing with scalable acquisition and unit economics improvements
Hands-on or leadership experience with demand generation tactics (lead generation, scoring, nurturing, ABM, lifecycle automation)
Strong analytical skills and data-driven decision-making
Excellent written and spoken English
leadership
cross-functional collaboration
analytical mindset
growth marketing
SEO
content marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8omff3