Brand Manager - Consumer

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8omxvh

Overview
As Cx Brand Manager in Milan, you translate global consumer-brand strategy (Cetaphil, Benzac, Onilaq) into local market plans to grow brand value, sales and market share.
You manage the local marketing mix within budget, explore new opportunities, and align consumer/patient journeys with cross-functional partners.
You will shape promotional and digital initiatives, ensure compliant execution, and collaborate across the organization to implement Integrated Dermatology Strategies.
This is a high-impact role with exposure to international teams and a fast-growing dermatology portfolio.
Responsabilità
Develop promotive and communications plans for the Cx portfolio tailored to each channel in line with objectives and guidelines
Manage the budget and keep spending under control
Analyze market data, competition, and consumer/HCP insights to refine tactics and forecast demand with Sales, Market Intelligence and Supply
Drive customer engagement to optimize shelf presence in both physical and digital spaces
Plan and monitor sampling strategy
Create and adapt promotional materials with agencies and internal stakeholders




Coordinate media strategies and asset localization with agencies and internal teams
Serve as a reference point for Sales and collaborate with Medical team
Collaborate cross-functionally and with other BUs for Integrated Dermatology Strategies (IDS)
Requisiti fondamentali
University Degree with Marketing/Economic background
5 to 8 years in Marketing (Product/Brand Management) in Pharma or FMCG with consumer focus/dermo-cosmetic experience
Digital marketing knowledge and hands-on experience
Knowledge of Medical Visit strategy and congresses is a plus
Excellent communication and stakeholder management with cross-functional exposure
Fluent in English; Italian is preferred
Office tools; Veeva Vault knowledge is a plus
Experience in a matrix organization with international exposure
Strong sales experience in Pharma is a plus
strong communication skills
stakeholder management
cross-functional collaboration
digital marketing
market data analysis
forecasting and demand planning

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8omxvh