Genesis Marketing & Pr Leader

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8oom7p

OverviewLa preghiamo di leggere attentamente la panoramica e i requisiti per questa possibilità di lavoro riportati di seguito.In this role you will drive the launch of Genesis in Italy by building brand awareness and leading communications.
You will manage the go-to-market strategy, ensure consistent brand identity, and collaborate with internal teams and agencies on campaigns, events, and promotions.
You will plan integrated campaigns across digital, social, events, print, and PR, while cultivating strong media relationships.
The position offers exposure to high-visibility projects in a dynamic, international automotive environment and a chance to shape brand perception in a new market.Retribuzione / Benefitsflexible working hourshybrid work policycar lease mobility programdaily meal vouchershealth insurance coveragecorporate wellness programResponsabilitàSupport go-to-market strategy for the Italian automotive brandEnsure brand identity, tone of voice, and positioning consistency across touchpointsCollaborate with internal stakeholders and agencies on launch campaigns,



events and promotionsCoordinate with Corporate and international teams to align communicationsPlan and execute integrated campaigns (digital, social, events, print, PR) to build awareness and engagementBuild and maintain relationships with automotive media, lifestyle press, and industry stakeholdersCreate and distribute press materials, website content, newsletters, and social posts aligned with brand voiceManage media inquiries, interviews, spokesperson opportunities, and coordinate press events and media experiencesMonitor campaign performance, media coverage, brand reputation, and trends; provide management withinsights xysqume Requisiti fondamentali3–5 years in marketing, PR or brand communicationsexperience with brand/product launchesdeep understanding of automotive/mobility trendsstrong knowledge of digital marketing tools, social media and CRM systemscontent creation and storytelling skillsexcellent organizational and project management abilitiesfluent in English and Italiancreativityflexibilityresults-orienteddigital marketing toolssocial media platformsCRM systems

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8oom7p