Overview

In this role you drive DAZN Bet’s brand awareness, acquisition and engagement through integrated campaigns on owned channels and paid media. You’ll shape creative concepts, brief teams, manage delivery and assess performance to ensure measurable impact. You collaborate across Marketing, Creative, Product, CRM and Commercial to deliver a consistent brand experience while complying with gambling regulations. This position sits at the intersection of sport, entertainment and betting, offering a chance to influence campaigns across TV, digital and social.

Retribuzione / Benefits

- access to DAZN
- lunch vouchers
- free coffee and snacks
- learning and development resources
- flexible working
- internal speaker series and events

Responsabilità

- Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sports club partnerships to drive awareness, consideration and acquisition
- Develop campaign concepts, messaging and creative briefs for assets across TV, digital, CRM, social and editorial formats
- Manage weekly marketing activity and promotional calendars to maximise visibility and impact
- Define paid media strategy and channel mix with budgets aligned to brand and acquisition goals
- Collaborate with Creative, Product, CRM and Digital teams to build cohesive customer journeys enhancing engagement, conversion and retention
- Create engaging formats leveraging sports clubs, creators and major moments to strengthen brand recognition
- Monitor KPIs,

analyse results and provide insights and recommendations to senior stakeholders
- Identify opportunities to improve marketing effectiveness through customer insights, competitor analysis and industry trends
- Ensure all assets and communications comply with brand guidelines and Responsible Gambling requirements

Requisiti fondamentali

- 8+ years' experience in marketing, preferably in a digital-first environment with exposure to sports, betting, gaming or entertainment industries
- Proven track record planning and delivering integrated campaigns across TV, digital, paid media, CRM and social channels
- Strong experience in budgeting, media planning and buying with a balance between brand and performance focus
- Creative mindset with ability to develop concepts, write copy and brief designers or agencies
- Experience working with sports partnerships, clubs, creators, influencers or talent
- Strong analytical skills for tracking KPIs and using data to improve performance
- Understanding of digital customer journeys, acquisition funnels and conversion optimisation
- Excellent communication, presentation and stakeholder-management skills
- Proactive, commercially minded with strong organisational skills and awareness of regulatory considerations in betting marketing

- communication
- stakeholder-management
- proactivity
- digital marketing
- TV and digital advertising
- paid media planning and buying

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