Digital Transformation Business Partner – Sales
Pubblicato il 28-10-2026 - Loacker in Auna di Sotto
About the Role
As the Digital Transformation Business Partner - Sales & Marketing (DTBP S&M;) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.
Key Responsibilities
- Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
- Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
- Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
- Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
- Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
- Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
- Ensure secure data collaboration with external partners.
- Promote compliance,
quality, safety, sustainability, and CSR guidelines.
Qualifications
- Degree in Business Administration, Information Systems, Marketing, or a related field.
- Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
- Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics). Project management expertise; agile certifications are a plus.
- Knowledge of change management methodologies is an advantage.
- Strong analytical and communication skills; structured and solution-oriented working style.
- Fluent in English plus Italian or German.
What We Offer
- A key role in the company’s digital transformation success.
- Opportunity to shape the introduction of new technologies and commercial digital capabilities.
- Collaboration with international teams and technology partners.
- An international company committed to responsibility for people and the environment.
- Training and development opportunities through the Loacker Academy.
- A structured onboarding program.
- Company cafeteria.
Location
Auna Di Sotto (BZ)
Contact
Stefanie Prader
Talent Acquisition
Additional Benefits
- International and family owned company
- Professional and personal development supported by a dedicated platform
- Job-specific, structured and detailed onboarding phase
- Company restaurant with wholesome and healthy cuisine
- Flexible working hours and home office opportunity (if the job allows that)
- And a whole lot of crispy wafers.
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