DTC Performance Creative Strategist

28 ott - Genova
Koonei

Koonei is seeking a data-driven Creative Lab Lead who writes hooks, scripts the hooks, briefs editors, and relies on post-launch data to decide what dies and what scales. You’ll own angle research across reviews, forums, and competitor ads to craft language before any design file is created.

You will map a testing roadmap for paid social on TikTok, Reels, Shorts, and Meta, and monitor metrics like thumb-stop rate, CPA, and CPA-driven scaling decisions.

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