Purpose and Mission of the Role
The Italian Market Development Manager is responsible for leading the commercial development and market expansion of Cells-IA (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy.
The primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long-term growth.
The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners.
Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline,

and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth.
Key Responsibilities
1. Market Development
Develop and execute the Italian market development strategy for Cells-IA.
Maintain a deep and up-to-date understanding of the Italian pathology landscape, including:
Public healthcare organizations (ASLs and regional healthcare systems)
Private pathology laboratories
Pathology networks
Digital pathology maturity
AI adoption status
Public procurement pathways
Strategic partners
Market trends
Develop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities.
2. Business Development and Commercial Activities
Generate and develop new business opportunities through proactive engagement with healthcare organizations, including:
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