Senior Manager, Marketing Strategy
Pubblicato il 28-10-2026 - Agoda in Italia
ph3About Agoda /h3 pAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. /p h3About Agoda /h3 pAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. /p pToday, we are part of Booking Holdings (NASDAQ: BKNG), with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. /p pNo two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. /p h3The Opportunity /h3 pThe Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the PL, leading a team, and driving partnership strategy. /p pThis partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. /p pThis position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. /p pWe're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks,
and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. /p pAs a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership. /p h3What Makes This Role Unique /h3 h3Scale Impact /h3 ul liOwn a full PL for a multi-million dollar partnership /li liDirect control over budget allocation and investment levels across channels /li liYour optimization decisions drive both immediate ROI and long-term partnership health /li /ul h3Strategic Complexity /h3 ul liManage multiple brands with different customer profiles /li liNavigate the intersection of B2B partnership management and B2C performance marketing /li liBalance partner relationships with data-driven optimization /li liInfluence partner marketing strategy while ensuring Agoda profitability targets /li /ul h3Channel Mastery Technical Growth /h3 h3You’ll oversee the full marketing funnel: /h3 ul liMetasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness /li liPaid Search (Google Ads, Bing)
— keyword strategy, campaign structure, budget optimization /li liApp Marketing (Google ACi, Apple ASA) — drive app adoption in key markets /li liEmerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers /li liAdvanced SQL for booking analysis and channel performance tracking /li liA/B testing and experimentation methodology with clear measurement frameworks /li liMarketing analytics including attribution modeling and incrementality measurement /li /ul h3Cross-Cultural Collaboration /h3 ul liWeekly syncs with partner marketing team /li liJoint planning and collaborative problem-solving /li liNavigate cultural nuances in partnership management /li /ul h3Key Responsibilities /h3 ul liTeam Leadership Development /li liManage, mentor, and develop a team of 2-3 marketing specialists /li liSet team priorities and OKRs aligned to partnership goals /li liConduct performance reviews and career development conversations /li liFoster a culture of experimentation, learning, and accountability /li liStrategic Marketing Leadership PL Ownership /li liSet overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals /li liGuide team on channel strategies and ensure execution excellence /li liOwn the full marketing PL for the partnership /li liDesign experimentation roadmap to validate strategic hypotheses /li liMonitor channel health and guide team to drill into anomalies or opportunities /li liOversee dashboard/reporting development and team analytics capability /li liAnalytics Strategy Insights /li liDefine analytics roadmap and experimentation strategy for the team /li liWrite SQL queries to answer strategic business questions and guide team on complex analysisGuide t