pGiurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals. Learn more at giurify.com . /p h3THE MANDATE /h3 ul liDesign and execute Giurify's marketing and communication strategy, from brand positioning to lead generation. /li liBuild an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community. /li liPlan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead. /li liProduce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools. /li /ul h3RESPONSIBILITIES /h3 ul liDay-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter). /li liPlanning, execution and reporting of ADV campaigns and lead generation activities. /li liCreative production: copy, visuals, video, presentations and sales materials. /li liPerformance analysis (SEO, AEO, Analytics, GA4, conversion funnel) and continuous optimization. /li liCoordination with product team, the network of lawyers and external partners. /li liSupport for P49 ecosystem events and initiatives (demos, webinars, presentations).

/li /ul h3THE PROFILE /h3 ul liPrevious experience in start-ups, SaaS or innovative organizations (required). /li liPortfolio with produced materials: campaigns, content, websites, video, landing pages. /li liExcellent creative and writing skills — both textual and visual — with attention to a professional audience. /li liCollaborative attitude and ability to work in small, vertical teams. /li liResident in the Padova area · daily on-site presence. /li liApple work environment: comfortable with macOS and its ecosystem. /li liExcellent command of English, both spoken and written. /li liStrong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world. /li /ul h3TECH STACK /h3 ul liLinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, GA4. /li liAdobe Photoshop and creative suite; professional video editing. /li liConversational AI coding: OpenAI / ChatGPT, Anthropic Claude (design code), Claude Opus 4.8. /li liEmail marketing and automation: Resend, CRM and lead nurturing tools. /li liDeep knowledge of SEO, AEO, ADV, conversion funnels and B2B marketing. /li /ul h3CONTRACT /h3 pSalary €25,000 – €35,000. Initial 3-month trial contract. At the end of the trial period, permanent employment contract. /p #J-18808-Ljbffr

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